American Express
Working in collaboration with Abbott Miller at Pentagram as part of a larger brand identity refresh for American Express, we commissioned original photography for a Brand Book, created as part of a global brand strategy initiative to introduce employees to the new direction.
The Brand Book showcased the breadth of people American Express works with worldwide and featured the work of six different photographers working in seven different cities, London, Tokyo, New York, Mexico City, Sydney, Sunrise, FL, and Gurgaon, India.
Photography
R Burman
Meredith Jenks
Lindsay Lauckner
Ricky Rhodes
Philip Sinden
Hugh Stewart
Design
Pentagram
Client
American Express