53W53

Tasked with creating a residential, neighborhood feel in midtown Manhattan for the MoMA extension, we turned to photographer Nicole Franzen to bring a sense of style and sophistication to the shoot. We worked closely with Emily Oberman and her team at Pentagram to evoke an intimate and European mood in the bustling area.

To create photographs of a stylish, light filled apartment in a model apartment with no windows, we commissioned photography team Floto + Warner and prop stylist Noemi Bonazzi to bring the vision of the architect and developers to life.

Photography
Nicole Franzen
Floto + Warner

Design
Pentagram

Client
53W53 / Hines / Corcoran Sunshine